Lead generation and online dating are strikingly similar. While users on Tinder or Match. Creating an online profile is the ultimate practice in branding. Even selecting the best photos is part of cultivating a strong dating profile. As Inc. A strong visual brand and consistent messaging lets your customers know your brand values and who your products are best suited for. Ever tried juggling multiple dates and remembering everything you learned about them? At some point, your wires are bound to get crossed. That will not make for a very positive dating experience. With online dating, this means striking up a conversation and seeing if there are things in common.
5 Ways Marketing is like Dating
As a leader of a thriving company in the Revenue Intelligence and Revenue Operations space, I frequently get asked about how technology and specifically AI can transform the sales process to drive sustainable business growth and innovation. The first question I usually get is around how it can solve the CRM challenge. Enterprise leaders are hungry for solutions that deliver a solid data foundation to optimize sales processes and alleviate mundane, rote work to empower sales teams to capture and realize every opportunity to grow revenue faster.
One of the ways People.
So, you want to be a better salesman? Well, you can become a better Romeo while you’re at it. When it comes to your sales process, take a cue from your dating.
So, after sharing that online dating, specifically Bumble totally worked for Noah and I; I have been obsessed with the topic. Not ONE female who answered said she was online dating casually or on there to hook up. Tell the dating world why you are totally awesome. It might sound super disingenuous, but its true…check this out. I am a full time outside sales rep. Sounds a lot like dating and finding love to me.
You should probably even know the answers to some hard questions like, do you want children? Would you move away for a guy?
Why Sales is a Lot Like Dating
It starts with the chase, followed by a series of casual dates, leading up to a committed relationship. You need to know if your customer is really into you before investing your time in them. Making the first move is always awkward whether you are cold-calling or walking up to someone in a bar. Accept it and do it anyway. Having a deep understanding of your product makes you an expert on your subject. Those first conversations will naturally become less robotic.
It was the year I was working as an HR manager at a steel galvanizing plant. I had a position of a Sales manager to fill in. I had to find the candidate, who had excellent communication skills, loved challenges, was eager to learn and was hungry for success. I decided to hire a person I knew was perfect for the job… I decided to hire myself. I knew nothing about sales at this point, but when you are 23 such insignificant detail can hardly stop you.
16 Ways Sales and Dating Overlap (and 11 Ways They Don’t)
Marketing, at its core, connects the brand and the customer. We meet the customer, get to know them, ask questions, and nurture the relationship forward. The customer responses, at any touchpoint, determine where the customer is in our marketing funnel, where they are on their journey, and how we should approach them. Want a solid relationship? You need your customers to be successful and become your raving fans — and for that to happen, you need to create exciting experiences and foster your relationships.
Just as in marketing, love has five goals: attract, convert, nurture, close, retain.
You need to treat selling like you’re getting ready to meet your true love. Check out our little black book of tips and see why selling is like dating.
Get our weekly newsletter for the latest business insights. Technology has revolutionized the entire sales cycle, too, from lead scoring to customer insight to future opportunities. Is this person going to hate my collection of porcelain chinchillas? Dating apps attempt to address this with profiles, but still: so many unknowns! In sales, reps bound by spreadsheet and notepads have a hard time making customer information available, which leads to redundant contacts and slower sales.
People, like companies, can be too inward focused. That is, to understand their habits and preferences, to anticipate their needs, to incentivize them in ways that are sensible. Communication issues early in dating will tank that relationship. In sales, prospects get lost in the shuffle. Maybe a rep has moved on to something else or an email got buried after a long weekend. The customer will move on to someone else.
Companies without good customer data and the ability to analyze it will also have no idea how that relationship might proceed: when the customer might be inclined to buy, what the customer might be willing to invest, how likely the customer is to buy in the future. The power of analytics and AI has revolutionized modern romance by transforming dating preferences into quantities that can be used to match people.
Just the same, data-driven sales can provide a complete view of the customer journey, allowing reps to find the right customers and deliver the right service at the right time.
Lead Generation and Online Dating – How They Are Similar
Talk to them through blogs, social media, FAQs, or video tutorials. This isn’t the time for your sales pitch (i.e. the marriage proposal). Have some.
When I was 12, I briefly acquired a girlfriend called Maria. In high-school I dated Eylem, a Kurdish girl. Everything was great when we were alone, but she was distant in public. It took me many years to understand where both relationships went wrong. Now I run a company which makes tools for salespeople and I have noticed that dating requires many of the same skills that you need in sales or customer success.
So what are those skills and how can they help us to find the perfect partner?
Why Marketing is just like Dating
I’ve always thought that sales and dating are uncannily similar. At an obvious level, they are both about making connections and convincing the other person to enter into a relationship with you. However, more interestingly, if you extend the analogy, your method or technique for finding partners both when you are dating and selling is significantly impacted by your intended outcome.
If you are looking for a lot of superficial relationships, then fishing in a big pond, generating lots of leads and playing the numbers game is a good idea. However, on the whole, I’d argue that is not good salesmanship.
Of course, there are a lot more chemicals to dating, which can be addictive and euphoric, but let’s explore the basic similarities between sales.
Sales has a lot in common with dating. If you know one field, it helps you do well in the other. Where do the two fields overlap the most? As I was reading the start of it, I got to thinking From what I can gather, it was one of the things that helped you in various ways to ultimately become better with women. Now, normally when you write about your sales experience, you seem to relate it pick up more or less indirectly.
For example, you tell a story about how you went from being looked down upon by your co-workers to eventually gaining their respect, and then you relate that to an article about rising through the social ranks and so on. I feel like an article on the similarities between sales and pick up could be a good read. Some articles on here directly pull from my sales experience. And I do toss in sales anecdotes and sales analogies pretty often. So, what exactly is the overlap between seduction and sales?
But a quick summary of my sales experience for anyone just joining us:. After that, I worked for the same various company at various locations over the next four years, whenever I was not in university. Following a four-year stint as a business consultant, I started doing online sales Girls Chase is a part of that
Written By: Jill Harrington 8, From blind dates to marriage, here are six lessons from the dating scene that will improve your sales results. Many of my friends and clients are back on the dating circuit for the second, third, even fifth time! As I listen to their various match-making hits and misses my brain intuitively makes comparisons to the selling process.
7 Ways Sales Should Be Like Dating. Chelsi Nakano February 10, Think back to the last time you had a bad date. Where did you (or they) go wrong?
Sales is like dating. Sales, like dating, takes finesse and an instinct to know when your customer is into you or not. The first sales call is like a first date. There is excitement and fear of failure or screwing up. Extra preparation takes place. A little more time is spent on the presentation. Pre-sales meetings are held. Research is done. You put on your best power suite, shine your shoes, wear your favorite tie and get dialed in.